podcasting

Podcasting is one of the best ways to keep your student customers up to date and interested in the latest news on your institution. Podcasts can take many different forms-they can be audio or video, last from 30 seconds to 30 minutes and can be about anything to do with your institution. In fact, podcasting by university institutions is becoming so popular that iTunes, one of the biggest media stores on the internet, has set up a dedicated site called iTunes U, specifically for university content.

The benefit of podcasting lies in the efficiency of its' delivery. Users can subscribe to your podcasts, meaning that whenever a new podcast is put online, it will get sent directly to the subscriber's computer. And unlike emails, podcasts are a much more attention grabbing medium, delivering your message in an eye catching and interesting way. You could use podcasts to deliver the latest news from your campus, testimonials from current students on the quality of your service or academic lectures to revolutionise the learning experience.

Podcasts can also be transferred to portable media players such as ipods and phones, allowing users to listen to your podcasts whether they are on campus, in town, or back at home.

The podcasts we create are specifically tailored to the student market, meaning greater engagement with your message and efficiency in it's delivery.

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